Advertising on the Internet
Digital Marketing: Expense or Investment
If you believe that your company needs advertising as a development tool, then you should also be aware that the presence of your business on the internet is very crucial.
It needs to be reminded that the past recent years advertising and communication have been continuously changing at a rapid pace from traditional media such as television, press and out-door communication to the Internet. The development of digital marketing and advertising across the internet generally keeps up with increasing use and influence.
The rapid development of technologies favors a quicker and more financially advantageous approach for the public and consumers, but also the different way of reading messages through electronic media creates a new landscape for marketing.
This has also created the need for new rules, adapting marketing strategy to the new data, looking for new opportunities, and talking about a new marketing environment, what we call digital marketing or web marketing.
Now we are not just talking about changing the principles and function of marketing, but adapting them to a new environment where everything is measurable with absolute accuracy.
In 2015, Greek B2C e-commerce turnover grew by 18.8% to € 3.8 billion. Greece has an online population of 6.3 million people aged 15 and over.
3 million Greeks bought something directly from the internet in 2015 and the average expenditure per eShopper was 1,273 €.
At this point you have to ask yourself, are your e-activities quite profitable? If not, it would be wise to ask for advice from marketing specialists - as your competitors are most likely to already benefit.
What is Digital Marketing;
Digital Marketing is the online marketing of products and services using methods and applications developed on it, such as:
Search Engine Marketing
Social Media Marketing
Affiliate Marketing
Video Marketing
Display Marketing
Email Marketing
Search Engine Optimization
Content Inbound Marketing
Search Engine Marketing
Search Engine Marketing, known as SEM, is the process by which we look after search engines to display our site in the first results regardless the way that the user is looking for. For example, if you are looking for "women's shoes" or "women shoo" or even misspelled, "womin shooz", with correct SEM your page will always appear in the first results. Judging even from you yourself, you will understand that nobody gets to the second page on Google to find something he's looking for unless he's very sophisticated.So even if your page is superior to content and appearance if you do not appear on the first results page it is difficult for the prospective customer to find you. The first places on Google are achieved with the PPC (Pay Per Click).
Social Media Marketing
Social Media Marketing, also known as SMM, is a form of Internet marketing that takes place through various social media tools in order to achieve the goals of communication and branding. Social media marketing mainly covers activities related to social exchange of content, videos and commercial images, as well as paid advertising on social media. For Greece, the most successful social networks are Facebook, Twitter and Linkedin. Social media such as Reddit and Pinterest have not yet managed to penetrate adequately in the Greek market, as opposed to Snapchat, which is constantly gaining ground in Greece.
Affiliate Marketing
Affiliate Marketing is when a company which specializing in promoting your products or services online and is only paid if a sale is successfully completed, keeping a small percentage on the sale (commission) instead of a specific fee. In order for this method to work, it usually requires an intermediary company to take over the "referee" between the advertiser and the publisher using cookies. Cookies in few words are our electronic footprint behind every click we make on the internet. The best-known affiliate marketing companies in Greece are Linkwise and Forestview where they can promote your products/services successfully through their publishers.
Video Marketing
If there was no YouTube in our days, it would be difficult even to talk about video marketing over the internet. YouTube is the second video search engine after Google, and it's been known for years that YouTube has joined Google.If you're in the process of creating a corporate video showing your products or services, then you're one of the privileged people who can benefit from YouTube's power by targeting audiences interested in what is offered at a minimal cost as opposed to advertising on TV. At the same time, you can build a very strong brand awareness around your business name, something that would have been impossible if you have made attempts in other media with the same budget.
Display Marketing
Display Marketing is the advertising banners on various websites. It includes many different styles and contains elements like text, images, flash, video, and audio. You will surely have noticed ads on the sites you visit, and maybe some of them will follow you wherever you navigate. Even as some of you think it is irritating and insignificant, display banners are extremely effective when we want to raise brand awareness, increase sales or pass the message we want, always, to target audiences. The three largest banner channels at this time are Google Adsense, Facebook Ads, and Twitter Ads.
Email Marketing
Email Marketing is when a company sends a commercial message to a group of people using the email. E-mail marketing is an effective way to stay connected with your customers while promoting your business. Through effective use of email marketing, you can keep your current base with your customers while targeting new markets. You can still easily track how effective an email marketing campaign is and check if your return on investment is higher or lower than most traditional marketing campaigns.
Search Engine Optimization
Search Engine Optimization, also known as SEO, is the process by which we perform internal and external optimization actions on our website in order to gain organically higher positions. Inside, through technical corrections, we help search engines understand what they are reading (on page SEO) while externally getting backlinks from other websites - think of it as a PR, as many websites mention your page, the more you gain ground on Google, and therefore rankings (also called offsite SEO).SEO can take 2-12 months for the first indicative results and is a tedious process for it and the right SEO strategy usually has a high cost. No company can give their customers any guarantees as to where they will reach as Google is not the property of each developer, and therefore it is not possible to calculate the position at which the site will reach, when the algorithm will change or what tactics is valid with the next algo update where your site may disappear or even can “climb” higher. However, through some tactics, we have seen that there has been a result since the first week, but certainly, this does not apply in all cases.
Content Inbound Marketing
Content marketing is the marketing that focuses on creating, publishing and distributing content (text, images, videos) to a targeted audience for the public to perform an activity such as buying a service or product.Content marketing is a long-term strategy that builds on a strong relationship with your customers by providing precious content on a consistent basis to make this content particularly useful to them - thus building loyalty and authority towards your purchasing audience. Such actions require experienced copywriters who, in addition to compiling, should also be able to do research about your subject, otherwise there is a risk of exposure.
Digitech Solutions has a great expertise in all of the above areas, so do not hesitate to consult us.
What does digital marketing offer?
Basic principles for promoting a website that provides services or products
Regardless of the quality of our products and services, it is important to understand that the most representative example of our work is the appearance of our website. In fact, it is our salesman. It's the shelf or showcase that we place our products on. If our page remains unknown, our products will not be known. If our page is not impressive, our products will not impress the consumers. If our site does not have the necessary traffic, no one will see the products or learn about the services we offer.
So when we talk about digital marketing, we are talking about advertising our website. We are talking about trying to attract the interest of internet users in order to visit it and through the relevant page make them too respond positively to our message. Briefly to be informed or buyers.
3 main principles that we have to follow:
Projection
Ensures a complete presentation and itself means of promotion. Read 10 Principles for Proper Website Design.
Cyrus
It expresses the prestige, size, quality, and values of an organization.
Marketing
It can become a powerful marketing tool and strengthen your sales.
What you need to know before you advertise online
We do not need to analyze the usefulness of advertising for the success of a product or the reputation and prestige of a company. Some things, however, are useful in knowing and not to forget.
- First and most important: Advertising is not a panacea and can not solve all of our problems. To be effective we must follow some rules.
- Advertising can not improve a product, only its image. We must, therefore, take care of the quality of the product or of displaying the correct and not a fraud image of it.
- Η διαφήμιση δεν απευθύνεται οπουδήποτε. Θα πρέπει να γνωρίζουμε τις αγορές και το κοινό που απευθυνόμαστε. Ποιά είναι τα χαρακτηριστικά των ανθρώπων που αποτελούν αυτήν την αγορά.
- Advertising is not addressed everywhere. We need to know the markets and the public that we are addressing. We have to know are the characteristics of the people who consist this market. We need to find elements such as average age, level of education, gender, etc.
It is very important to find out the internal motivation of the people that subsist the market we are targeting.The texts and the language we use should speak in the language of the public we are addressing and respect their aesthetic perceptions and their real needs.Understand how the Internet language differs from that of newspapers, magazines, and classical advertising.
According to statistics from Ecommerce Europe
3 million Greeks bought something directly from the internet in 2015. The average expenditure per eShopper was 1,273 € / year.
Ten rules to win the consumer
10 keys so your message opens the consumer’s door
To convince someone apparently is not the easiest thing to do. The explosion of message tires the recipient and makes him attentive. It's not enough to tell him something to convince him if he does not care or you do not care. It's not enough to tell your own truth to believe it if it's not its own truth. It is not enough to tell him something in your language if it is not his language.Your message, that is, all your communication that is addressed to the public, is accompanied by a key ring that includes ten keys to open the consumer’s door.
Ten rules to make your message effective. Just do not forget that the rules do not exist to subdue us, but to guide us.
Your message
Your message, the content of your website or the content of any of your communications should:
How to choose the right company
Choosing the right company to build a website is the most important factor.
Do not consider your website as a less important investment than your other investments. Dedicate it time to make a market research.
Which are the stages of the beginning of my online campaign
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First Phase
We check whether your page is properly structured so it can be effective, sell to the public, speak its language and be convincing about its products or services. If needed, we make the necessary adjustments before proceeding.
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Second Phase
We are conducting a market survey in relation to the demand for your category products on the internet. We work with you and we evaluate what you have from your own market research. We define together the markets that you are targeting either in Greece or abroad.
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Third Phase
We are going to search and analyze the competition to identify opportunities that we need to use or weaknesses that need to be corrected.
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Forth Phase
We define the strategy that will follow based on the above data and we organize the campaign for the first month. We test bugs, identify weaknesses and choose the type of campaign that yields the more profit at the lowest cost.
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Fifth Phase
We are organizing the second month’s campaign. We focus on the type or types of a campaign we have chosen in order to be more efficient and we target directly at your sales and profitability. If we see that the results do not satisfy us because of some parameters, we will protect you by suggesting you not to continue.
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Sixth Phase
Once our campaign has proven to be profitable, we maintain it, while looking for ways and alternatives to make it even more profitable.
Are you ready to make your page bear fruit?
Increase your services and products sales through your website, to targeted audiences,which is looking for what you offer.
If you have the right website, it means that you are ready for the next step. Which is to make your page a profitable one.
Whether your goal is to increase your brand awareness or even your revenue, it's time to advertise online! It does not matter if you are a small, large company or one-man show if the advertisement is done properly there is space for everyone.
Either you want a small slice of the pie or the largest market share of what you sell, it totally depends on you and the available budget which you are willing to invest in online advertising. Based on our experience and success we know how to achieve this for you, so if you give us the chance to do it for you we guarantee that you won’t lose even a euro of your investment.
Online advertising and marketing are constantly gaining ground and prove to be cost-effective and an efficient way to acquire market shares.
Online sales in Greece are growing at a fast pace, higher than Europe’s average. On average, online purchases per person in Greece are about € 1273 per year, while in the rest of Europe around € 800.
Our company, as a Google Partner, manages large and small accounts by providing digital marketing services, both on websites and online stores, achieving a turnover of thousands of euros per month, for our customers.
Google Analytics
Search Advertising
Mobile Advertising
Video Ads
Display Advertising
Shopping
Ad Channels We Specialize on
Why should I use AdWords?
Is Google AdWords effective? There two are pretty common phrases searched on Google, which suggests that there are many marketing specialists and business owners who have heard about Google AdWords but they are not sure yet if and how they can be beneficial for them. AdWords - that is, Google's pay-per-click advertising system (PPC), which has achieved tremendous success - can be efficient for almost every type of business. Surely using AdWords requires time and money, but thousands of businesses have found that time and money are worth spending, because AdWords provides measurable ROI. You can find countless pages about how you should use AdWords, but we'll focus on just answering the question why you should use it.
Market Research
We are conducting a market survey in relation to the demand of your category products, from the internet. We cooperate with you and we also evaluate the data you have from your own market research. We define together the markets you are targeting either in Greece or abroad.
Research and analysis
We are going to research and analyze competition in order to identify opportunities that we need to take advantage or the weaknesses we need to correct.
Research and analysis
We are going to research and analyze your competition in order to identify opportunities that we need to take advantage or the weaknesses we need to correct.
Youtube
Strategy
We define the strategy that will follow based on the above data and we organize the campaign for the first month. We test bugs, identify weaknesses and choose the type of campaign that yields the more profit at the lowest cost.
Gmail
We prganize the second month's campaing
We are organizing the second month’s campaign. We focus on the type or types of campaign we have chosen in order to be more efficient and we target directly at your sales and profitability. If we see that the results do not satisfy us because of some parameters, we will protect you by suggesting you not to continue.
Bing
We keep the campaign
Once our campaign has proven to be profitable, we maintain it, while looking for ways and alternatives to make it even more profitable.
We keep the campaign
Once our campaign has proven to be profitable, we maintain it, while looking for ways and alternatives to make it even more profitable.
